On July 5th, Le Tour de France makes it’s ‘Grand Départ’ here in Yorkshire. More importantly, on Sunday 6th July, the second stage of the event running from York to Sheffield makes it way through the Calder Valley, in particular Hebden Bridge.
I’d like to estimate how many spectators will be lining the streets or watching it on tv but I can’t – all I know is that it will be a lot. I’ve heard from multiple sources that Le Tour de France is the largest free sporting spectator event in the world. Throw in the fact that the last two winners of the yellow jersey are Brits and its easy to see why local communities are getting excited about the commercial prospect of Le Tour rolling through their village.
Welcome to Hebden Bridge tourist guide
A couple of colleagues and myself here at the Hebden Bridge Town Hall decided to take on the responsibility of creating a TdF ‘brand’ for Hebden Bridge. The initial concept was to create a series of stickers, banners and posters that local businesses could display on their premises with the intention of making customers/visitors not only aware that TdF was coming to Hebden Bridge, but that Hebden is excited about TdF and is going to fully embrace the race when it arrives. We want people in and around Hebden to feel enthusiastic about the TdF and come to back Hebden Bridge to watch the race.
Business Survival Guide
There are very strict rules about who and how you can use the official TdF branding so we felt Hebden deserved its own identity. Already, lots of local organisations and businesses have started putting on events and promotions coinciding with TdF and we wanted a unifying brand for Hebden that could tie all these events together and eradicate any fragmentation.
Selection of downloadable website buttons
Our proposal was to give window stickers, posters, banners, coasters and flags away to local businesses for free (people are more likely to engage with a cause if they don’t have to pay). Unfortunately, after a lot of hard work by my colleagues here at the Town Hall and myself, we were unable to raise sufficient funding to roll everything out in time for the all important bank holiday weekends of April and May – the perfect opportunity to make visitors to Hebden aware of the TdF. Therefore, apart from an appearance in the recently released ‘Welcome to Hebden Bridge’ tourist guide, Le Bridge is a digital only campaign. A website has been set up where local organisations and individuals can download digital collateral for their own use as well as printable PDFs of the poster templates.
Recently completed the design work on the latest Creative Calderdale event invite.
The main speaker at the next event is Horace Panter, bass player with The Specials.
Here’s Creative Calderdale’s blurp about the event:
Creative Calderdale in partnership with Lime Jam PR is delighted to announce Horace Panter as the speaker for their July Creative Vision’s event.
Also known as Sir Horace the Gentleman, Horace Panter’s career with British ska band, The Specials has seen him tour the world and release seven studio albums as well as writing a book about his hedonistic times playing bass in one of the most iconic British bands of the 20th Century. Still touring to this day, Panter is also a well respected artist exhibiting both nationally and internationally to rave reviews. This event promises to be a rare opportunity to gather an ?insight into Panter’s life in The Specials, his creative practices and what keeps him inspired today.
The Creative Calderdale event is being held at the Elsie Whiteley Innovation Centre, Halifax on Thursday 24th July 2014. The events starts at 6pm. Contact Hannah Crank at Creative Calderdale for more information.
This bank holiday weekend, Hebden Bridge Town Hall will be hosting it’s first official Beer & Cider Festival.
Here is the Town Hall’s mouthwatering blurb about the festival…
Tantalise the tastebuds with hand crafted beers and the finest artisan cider and perry.
We know the best beers come from our local breweries using Pennine water to create a draft layered with character and flavour. We’ve invited Little Valley Brewery, Bridestones and Slightly Foxed to serve their selection of unique beers for your enjoyment.
For cider lovers there is a tremendous variety of hand crafted farmhouse cider and perry selected by the Real Cider Company.
The festival is running Saturday 3rd and Sunday 4th May, doors open at noon.
The Hebden Bridge Partnership is the ‘town team’, concerned with initiatives to make the town a better place to live, work, shop and enjoy its leisure facilities.
The Partnership recently identified that Hebden Bridge does not have its own publicity leaflet that promotes what’s on in Hebden or talk about its main attractions. Therefore, in collaboration with Hebden Royd Town Council, funding was made available to get an initial run of 20,000 12 page leaflets produced in time for the Easter/Bank Holiday season. These leaflets are to be distributed across Yorkshire, Lancashire and through Hebden Bridge’s own Tourist Information Centre.
The leaflet starts off with a brief introduction to Hebden Bridge and it’s history. The second ‘spread’ lists a selection of the top attractions and things to do while in the town. The final spread on the inside of the leaflet features a detailed map of the town. On the reverse side of the leaflet, a spread is dedicated to listing the major events happening in and around Hebden Bridge in 2014 accompanied by photographs from previous year’s events and festivals. Le Bridge is a feature page promoting the Tour de France and its arrival in the town on the 6th July. A single page covers eating, drinking and shopping in Hebden while the back page provides information on travel and accommodation.
Regarding the design of the leaflet, The Partnership were very keen to use the ‘official’ Hebden Bridge font on the cover to keep it consistent with other local-interest literature produced around the town. What really brings this leaflet to life is the photography used throughout. We were very fortunate that local photographers provided these images for free and all deserve a special mention – without them this leaflet would not have possible.
Front cover photography by Aidan Zealley
Main photography by Rory Prior
Additional photographs provided by BluPlanetPhotography , Nick Sheilds, David Taylor and Jonathan Robertson
Map produced by cartographer Simon Platt
Leaflet printed by Lambert Printers
Ever since mobile phones first became popular, there has been a real problem with motorists using their phone while driving. In the early days, it was making and receiving phone calls. Then it was sending and receiving text messages. Now, with more sophisticated ‘smart phones’ on the market and always-on connectivity to social media apps and games, our mobile phones have a seemingly endless way of attracting our attention while we should be concentrating on the road.
The Drive Safe department of TfGM asked me to design a poster aimed at discouraging drink driving and drug driving. Various ideas were presented and Drive Safe chose the very simple yet effective ‘blurred STOP sign’ idea. This design was also used on a leaflets, beer mats and online banners.
Two of the alternative concepts that were presented to Drive Safe.
The Drive Safe department of TfGM asked me to design a series of posters aimed at young drivers – in particular 17 to 25 year olds. Young drivers, in particularly boys, have a tendency to drive fast and reckless – whether it be showing off to their mates, racing to destinations, mimicking what they see on tv or merely the lack of experience behind the wheel. Figures show that young drivers are involved in the most accidents.
A design was required that would be used on posters at local cinemas, selected bars and clubs and online. Initial ideas used popular video games as inspiration, in particular games that glorify reckless driving and reward players for driving fast i.e. Grand Theft Auto and Need for Speed.
Ultimately, Drive Safe chose to use my ‘spoof movie poster’ as it was felt that not only would this work well at all the intended locations, but would also attract the attention of a much broader audience.
Two of the alternative concepts presented to Drive Safe based on Grand Theft Auto and Need for Speed.
The Drive Safe department of TfGM asked me to produce three separate design routes for key messages aimed at cyclists. The first requirement was a reminder to cyclists about the need to be highly visible to other road users, especially now we are approaching winter. This message would be displayed on bus shelter posters along main cycling routes in and around Manchester, in particular, along routes leading to and from the universities and colleges.
The second requirement was series of adverts and online banners reminding cyclists that red traffic lights apply to them as well as other road users. Cyclists are notorious for ignoring red lights and either mounting pavements or dodging through traffic to avoid stopping.
The final requirement was a local newspaper advert aimed at all road users. The core message is that cyclists have the same rights as motorists when using the roads. If cyclists and motorists can respect each other on the roads, then hopefully confrontations and accidents can be reduced.