The Drive Safe department of TfGM asked me to produce three separate design routes for key messages aimed at cyclists. The first requirement was a reminder to cyclists about the need to be highly visible to other road users, especially now we are approaching winter. This message would be displayed on bus shelter posters along main cycling routes in and around Manchester, in particular, along routes leading to and from the universities and colleges.
The second requirement was series of adverts and online banners reminding cyclists that red traffic lights apply to them as well as other road users. Cyclists are notorious for ignoring red lights and either mounting pavements or dodging through traffic to avoid stopping.
The final requirement was a local newspaper advert aimed at all road users. The core message is that cyclists have the same rights as motorists when using the roads. If cyclists and motorists can respect each other on the roads, then hopefully confrontations and accidents can be reduced.
Shine was originally set up by TfGM as an initiative aimed at mangers within the business to help their employees improve at their job. An example of this would be for managers to encourage their staff to partake in development courses and learn new skills which would help them ‘Shine’ in their job.
To accompany the information that was sent to target managers, a ‘Shine Pack’ was also included that consisted of (tin of sweets, stickers, keyring torch and novelty mini shoe shine)
The GoTo department of TfGM required some kind of handout they could give to children and teenagers using Altrincham Interchange that would hopefully discourage them from participating in anti-social behaviour. Anything resembling an official TfGM document would probably be ignored and end up on the floor so we decided to do something slightly funkier and more eye-catching.
An internal communications document that was given to all employees of TfGM tasked with handling members of the public’s personal details. The document outlined how such data should be managed and protected. The aim was to produce a document that stressed the importance of protecting sensitive data while not appearing too oppressive.
In 2009, I started working freelance for Transport for Greater Manchester (TfGM) – or Greater Manchester Passenger Transport Executive (GMPTE) - as it was known then. Since then, I’ve been fortunate enough to work on many diverse design briefs, including the Metrolink expansion, Better by Cycle, Cycle Hubs, Drive Safe and many more.
Over the next few days, I’ll be posting a selection of some of my design work for TfGM, starting off with some bookmarks I designed in 2009 that were handed out to commuters.
Checklist of the top 25 books from the BBC’s ‘The Big Read’
Railway stations on the Greater Manchester network replaced with the top 50 books from the BBC’s ‘The Big Read’
Bright and vibrant bookmark aimed at young public transport users.
Recently completed the design work on the latest Creative Calderdale event invite.
The main speaker at the next event is BAFTA winning screenwriter, Sally Wainwright.
Here’s Creative Calderdale’s blurp about the event:
Creative Calderdale is delighted to announce that BAFTA winning screenwriter, Sally Wainwright will be joining us for a discussion about Calderdale, our creative heritage and the inspiration behind some of her best known works such as ‘Last Tango in Halifax’, ‘Unforgiven’ and ‘At Home with the Braithwaites’.
Sally’s connection to the Borough goes back to childhood and she will be joined by Last Tango producer, Karen Willis, to explain what inspires them about writing and working here in the heart of Calderdale. As this invite goes to press, the second series of Last Tango In Halifax is being filmed here in Calderdale, with further filming due to start in October on yet another Sally Wainwright-penned production featuring our iconic towns and valleys. The Creative Calderdale event will be an excellent opportunity for those working in the screen industries to get involved in what is likely to be yet another award winning drama from Sally Wainwright and production company, Red.
The Creative Calderdale event is being held at the Elsie Whiteley Innovation Centre, Halifax on Thursday 24th October 2013. The events starts at 6pm. Contact Hannah Crank at Creative Calderdale for more information.
Designing business cards for a client? No problem.
Designing business cards for yourself? Now that’s a whole different ball game.
What design? What material? What finish? The possibilities are endless. More often than not, you can end up with a whole collection of ideas just gagging to be sent off to the printers. Therefore, when I decided to get some new cards done, I was faced with the task of nailing down an idea and print solution. Sometimes, you just need to pick a design and go with it. As for print finishes, the ever reliable online printers Moo.com had just the solution… their Luxe range.
Three 200gsm boards duplexed together (one red sandwiched between two whites) and 10 variations of the back design – very happy with the result.