The Hebden Bridge Partnership is the ‘town team’, concerned with initiatives to make the town a better place to live, work, shop and enjoy its leisure facilities.
The Partnership recently identified that Hebden Bridge does not have its own publicity leaflet that promotes what’s on in Hebden or talk about its main attractions. Therefore, in collaboration with Hebden Royd Town Council, funding was made available to get an initial run of 20,000 12 page leaflets produced in time for the Easter/Bank Holiday season. These leaflets are to be distributed across Yorkshire, Lancashire and through Hebden Bridge’s own Tourist Information Centre.
The leaflet starts off with a brief introduction to Hebden Bridge and it’s history. The second ‘spread’ lists a selection of the top attractions and things to do while in the town. The final spread on the inside of the leaflet features a detailed map of the town. On the reverse side of the leaflet, a spread is dedicated to listing the major events happening in and around Hebden Bridge in 2014 accompanied by photographs from previous year’s events and festivals. Le Bridge is a feature page promoting the Tour de France and its arrival in the town on the 6th July. A single page covers eating, drinking and shopping in Hebden while the back page provides information on travel and accommodation.
Regarding the design of the leaflet, The Partnership were very keen to use the ‘official’ Hebden Bridge font on the cover to keep it consistent with other local-interest literature produced around the town. What really brings this leaflet to life is the photography used throughout. We were very fortunate that local photographers provided these images for free and all deserve a special mention – without them this leaflet would not have possible.
Front cover photography by Aidan Zealley
Main photography by Rory Prior
Additional photographs provided by BluPlanetPhotography , Nick Sheilds, David Taylor and Jonathan Robertson
Map produced by cartographer Simon Platt
Leaflet printed by Lambert Printers
Ever since mobile phones first became popular, there has been a real problem with motorists using their phone while driving. In the early days, it was making and receiving phone calls. Then it was sending and receiving text messages. Now, with more sophisticated ‘smart phones’ on the market and always-on connectivity to social media apps and games, our mobile phones have a seemingly endless way of attracting our attention while we should be concentrating on the road.
The Drive Safe department of TfGM asked me to design a poster aimed at discouraging drink driving and drug driving. Various ideas were presented and Drive Safe chose the very simple yet effective ‘blurred STOP sign’ idea. This design was also used on a leaflets, beer mats and online banners.
Two of the alternative concepts that were presented to Drive Safe.
The Drive Safe department of TfGM asked me to design a series of posters aimed at young drivers – in particular 17 to 25 year olds. Young drivers, in particularly boys, have a tendency to drive fast and reckless – whether it be showing off to their mates, racing to destinations, mimicking what they see on tv or merely the lack of experience behind the wheel. Figures show that young drivers are involved in the most accidents.
A design was required that would be used on posters at local cinemas, selected bars and clubs and online. Initial ideas used popular video games as inspiration, in particular games that glorify reckless driving and reward players for driving fast i.e. Grand Theft Auto and Need for Speed.
Ultimately, Drive Safe chose to use my ‘spoof movie poster’ as it was felt that not only would this work well at all the intended locations, but would also attract the attention of a much broader audience.
Two of the alternative concepts presented to Drive Safe based on Grand Theft Auto and Need for Speed.
The Drive Safe department of TfGM asked me to produce three separate design routes for key messages aimed at cyclists. The first requirement was a reminder to cyclists about the need to be highly visible to other road users, especially now we are approaching winter. This message would be displayed on bus shelter posters along main cycling routes in and around Manchester, in particular, along routes leading to and from the universities and colleges.
The second requirement was series of adverts and online banners reminding cyclists that red traffic lights apply to them as well as other road users. Cyclists are notorious for ignoring red lights and either mounting pavements or dodging through traffic to avoid stopping.
The final requirement was a local newspaper advert aimed at all road users. The core message is that cyclists have the same rights as motorists when using the roads. If cyclists and motorists can respect each other on the roads, then hopefully confrontations and accidents can be reduced.
Shine was originally set up by TfGM as an initiative aimed at mangers within the business to help their employees improve at their job. An example of this would be for managers to encourage their staff to partake in development courses and learn new skills which would help them ‘Shine’ in their job.
To accompany the information that was sent to target managers, a ‘Shine Pack’ was also included that consisted of (tin of sweets, stickers, keyring torch and novelty mini shoe shine)
The GoTo department of TfGM required some kind of handout they could give to children and teenagers using Altrincham Interchange that would hopefully discourage them from participating in anti-social behaviour. Anything resembling an official TfGM document would probably be ignored and end up on the floor so we decided to do something slightly funkier and more eye-catching.