Nov
27

Drive Safe – Cyclists

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Be-Safe

The Drive Safe department of TfGM asked me to produce three separate design routes for key messages aimed at cyclists. The first requirement was a reminder to cyclists about the need to be highly visible to other road users, especially now we are approaching winter. This message would be displayed on bus shelter posters along main cycling routes in and around Manchester, in particular, along routes leading to and from the universities and colleges.

Respect-DoubleMPU

The second requirement was series of adverts and online banners reminding cyclists that red traffic lights apply to them as well as other road users. Cyclists are notorious for ignoring red lights and either mounting pavements or dodging through traffic to avoid stopping.

Share-The-Road

The final requirement was a local newspaper advert aimed at all road users. The core message is that cyclists have the same rights as motorists when using the roads. If cyclists and motorists can respect each other on the roads, then hopefully confrontations and accidents can be reduced.

Newspaper-Advert

The Drive Safe department of TfGM asked me to produce designs for their Driver Distraction campaign. The core message was to make drivers aware of the possible consequences of using their mobile phones while driving.

Two design routes were used – for newspaper adverts, a motorist being inundated with phone alerts while for online adverts, small print adverts, digital 6 sheets, bus rears and fuel pump nozzles – text message conversations.

TakeCare-Hashtags

Digital-Screen

FuelPump-Nozzle

Online-advert

Online-Banners

Nov
27

Code of Conduct

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Holding-Card

The GoTo department of TfGM required some kind of handout they could give to children and teenagers using Altrincham Interchange that would hopefully discourage them from participating in anti-social behaviour. Anything resembling an official TfGM document would probably be ignored and end up on the floor so we decided to do something slightly funkier and more eye-catching.

Code-of-Conduct-Card

Cover

An internal communications document that was given to all employees of TfGM tasked with handling members of the public’s personal details. The document outlined how such data should be managed and protected. The aim was to produce a document that stressed the importance of protecting sensitive data while not appearing too oppressive.

GMPTE-Data-Protection

Nov
27

Commuter Bookmarks

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In 2009, I started working freelance for Transport for Greater Manchester (TfGM) – or Greater Manchester Passenger Transport Executive (GMPTE) - as it was known then. Since then, I’ve been fortunate enough to work on many diverse design briefs, including the Metrolink expansion, Better by Cycle, Cycle Hubs, Drive Safe and many more.

Over the next few days, I’ll be posting a selection of some of my design work for TfGM, starting off with some bookmarks I designed in 2009 that were handed out to commuters.

Bookmarks-1

Checklist of the top 25 books from the BBC’s ‘The Big Read’

Bookmarks-4

Railway stations on the Greater Manchester network replaced with the top 50 books from the BBC’s ‘The Big Read’ 

Bookmarks-2

Bright and vibrant bookmark aimed at young public transport users.

Oct
31

Alice in Wonderland

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A5-Flyer-Front

Recently completed the design and illustration work on a range of marketing material for Role With It Productions’ upcoming performance of Alice in Wonderland. The promotional pieces include: tickets, program, flyers, posters, vinyl banners and social media graphics. Keep your eyes open for the vinyl banners in Hebden Bridge, Mytholmroyd and Todmorden.

The main focus of the artwork is on the Birchcliffe Centre – a magnificent old building that overlooks Hebden Bridge and is the actual venue for the production. We decided to make the Birchcliffe Centre the “Wonderland” in the hope that when the children (and adults of course) approach the building, it will feel like they are actually following Alice into Wonderland itself. Role With It Productions plan to decorate the outside of the Birchcliffe Centre and extend the Wonderland experience beyond the theatre space inside. This production of Alice is set in an industrial Hebden during the Victorian period and will have a very ‘steampunk’ feel.

A5-Flyer-Back

Here is Dig Yorkshire’s blurb:

Role With It Productions present a sparkling new twist on the Lewis Carroll classic Alice In Wonderland, adapted for the stage by Hebden Bridge writer Sian Murray. This magical family delight will be produced by the professional creative team behind ‘Nutcracker’ last year and will feature a junior cast from the Helen Wilman School of Dance. Follow Alice up the hill to the beautiful fairy lit Birchcliffe Centre and join us for the perfect treat this festive season.

Banner

Role With It’s adaptation of Alice in Wonderland will be showing in Hebden Bridge at the Birchcliffe Centre from the 14th – 28th December. Tickets are available from Innovation Gift Shop and online at Skiddle.com. £8 for adults and £6 for children.

Ticket

Sep
27

Made in Halifax

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Recently completed the design work on the latest Creative Calderdale event invite.

Creative_Calderdale_Oct2013_Invite

The main speaker at the next event is BAFTA winning screenwriter, Sally Wainwright.

Here’s Creative Calderdale’s blurp about the event:

Creative Calderdale is delighted to announce that BAFTA winning screenwriter, Sally Wainwright will be joining us for a discussion about Calderdale, our creative heritage and the inspiration behind some of her best known works such as ‘Last Tango in Halifax’, ‘Unforgiven’ and ‘At Home with the Braithwaites’.

Sally’s connection to the Borough goes back to childhood and she will be joined by Last Tango producer, Karen Willis, to explain what inspires them about writing and working here in the heart of Calderdale. As this invite goes to press, the second series of Last Tango In Halifax is being filmed here in Calderdale, with further filming due to start in October on yet another Sally Wainwright-penned production featuring our iconic towns and valleys. The Creative Calderdale event will be an excellent opportunity for those working in the screen industries to get involved in what is likely to be yet another award winning drama from Sally Wainwright and production company, Red.

The Creative Calderdale event is being held at the Elsie Whiteley Innovation Centre, Halifax on Thursday 24th October 2013. The events starts at 6pm. Contact Hannah Crank at Creative Calderdale for more information.

Creative_Calderdale_Oct_2013_Invite