Archive for Poster Design

Jan
23

Drive Safe – Distraction (2014)

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Socialite-6-Sheet

Ever since mobile phones first became popular, there has been a real problem with motorists using their phone while driving. In the early days, it was making and receiving phone calls. Then it was sending and receiving text messages. Now, with more sophisticated ‘smart phones’ on the market and always-on connectivity to social media apps and games, our mobile phones have a seemingly endless way of attracting our attention while we should be concentrating on the road.

The Drive Safe department of TfGM asked me to design the posters and online advertisements for their 2014 Distraction campaign.

Digital-Screen

Poster

The Drive Safe department of TfGM asked me to design a poster aimed at discouraging drink driving and drug driving. Various ideas were presented and Drive Safe chose the very simple yet effective ‘blurred STOP sign’ idea. This design was also used on a leaflets, beer mats and online banners.

Beermats

Leaflet

Online-Banners

Alternative-Design

Two of the alternative concepts that were presented to Drive Safe.

Nov
28

Drive Safe – Young Drivers

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Washroom-Panel-A3

The Drive Safe department of TfGM asked me to design a series of posters aimed at young drivers – in particular 17 to 25 year olds. Young drivers, in particularly boys, have a tendency to drive fast and reckless – whether it be showing off to their mates, racing to destinations, mimicking what they see on tv or merely the lack of experience behind the wheel. Figures show that young drivers are involved in the most accidents.

A design was required that would be used on posters at local cinemas, selected bars and clubs and online. Initial ideas used popular video games as inspiration, in particular games that glorify reckless driving and reward players for driving fast i.e. Grand Theft Auto and Need for Speed.

Street-Poster

Online-Banners

Ultimately, Drive Safe chose to use my ‘spoof movie poster’ as it was felt that not only would this work well at all the intended locations, but would also attract the attention of a much broader audience.

LeaveTheSpeed

Two of the alternative concepts presented to Drive Safe based on Grand Theft Auto and Need for Speed.

Nov
27

Drive Safe – Cyclists

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Be-Safe

The Drive Safe department of TfGM asked me to produce three separate design routes for key messages aimed at cyclists. The first requirement was a reminder to cyclists about the need to be highly visible to other road users, especially now we are approaching winter. This message would be displayed on bus shelter posters along main cycling routes in and around Manchester, in particular, along routes leading to and from the universities and colleges.

Respect-DoubleMPU

The second requirement was series of adverts and online banners reminding cyclists that red traffic lights apply to them as well as other road users. Cyclists are notorious for ignoring red lights and either mounting pavements or dodging through traffic to avoid stopping.

Share-The-Road

The final requirement was a local newspaper advert aimed at all road users. The core message is that cyclists have the same rights as motorists when using the roads. If cyclists and motorists can respect each other on the roads, then hopefully confrontations and accidents can be reduced.

Nov
27

Drive Safe – Distraction

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Newspaper-Advert

The Drive Safe department of TfGM asked me to produce designs for their Driver Distraction campaign. The core message was to make drivers aware of the possible consequences of using their mobile phones while driving.

Two design routes were used – for newspaper adverts, a motorist being inundated with phone alerts while for online adverts, small print adverts, digital 6 sheets, bus rears and fuel pump nozzles – text message conversations.

TakeCare-Hashtags

Digital-Screen

FuelPump-Nozzle

Online-advert

Online-Banners

Oct
31

Alice in Wonderland

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A5-Flyer-Front

Recently completed the design and illustration work on a range of marketing material for Role With It Productions’ upcoming performance of Alice in Wonderland. The promotional pieces include: tickets, program, flyers, posters, vinyl banners and social media graphics. Keep your eyes open for the vinyl banners in Hebden Bridge, Mytholmroyd and Todmorden.

The main focus of the artwork is on the Birchcliffe Centre – a magnificent old building that overlooks Hebden Bridge and is the actual venue for the production. We decided to make the Birchcliffe Centre the “Wonderland” in the hope that when the children (and adults of course) approach the building, it will feel like they are actually following Alice into Wonderland itself. Role With It Productions plan to decorate the outside of the Birchcliffe Centre and extend the Wonderland experience beyond the theatre space inside. This production of Alice is set in an industrial Hebden during the Victorian period and will have a very ‘steampunk’ feel.

A5-Flyer-Back

Here is Dig Yorkshire’s blurb:

Role With It Productions present a sparkling new twist on the Lewis Carroll classic Alice In Wonderland, adapted for the stage by Hebden Bridge writer Sian Murray. This magical family delight will be produced by the professional creative team behind ‘Nutcracker’ last year and will feature a junior cast from the Helen Wilman School of Dance. Follow Alice up the hill to the beautiful fairy lit Birchcliffe Centre and join us for the perfect treat this festive season.

Banner

Role With It’s adaptation of Alice in Wonderland will be showing in Hebden Bridge at the Birchcliffe Centre from the 14th – 28th December. Tickets are available from Innovation Gift Shop and online at Skiddle.com. £8 for adults and £6 for children.

Ticket

Jun
19

Memorable Years

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Personal project I have been meaning to do for years… pardon the pun.

I think it’s pretty obvious what the two years signify don’t you think?

Salford-31

New-York-08

Jun
19

Taking it to the Max

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In June 2012, I was asked by UAP Limited to take their existing Max6mum Security branding and look at developing a range of box designs for their products. Due to large volume of products in the range, I focused on producing a very simple yet versatile design that could be easily applied to any size or shape of box. The predominately black design with bright yellow slash is not only bold and eye-catching, it also empowers the Max6mum Security brand and has given UAP a strong platform to build upon with future products added to the range.

Max6mum-Security-Chains

Max6mum-Security-Door-Viewers

Max6mum-Security-Hooks

Rolling on to September, I received one of those client emails that only comes along once in a while. UAP asked if I was up for designing a superhero type character to use alongside the Max6mum Security product range.

Design a superhero character? Pretty much the ideal brief.

The first stage of the design process was presenting the various ways the superhero character could appear. Would he or she be a cartoon character, a comic book character or 3D rendered character. Initial designs and styles were presented to UAP and a Pixar/Mr Incredible 3D rendered type character was chosen.

Max-development

Superhero development work

The next stage was to design and present character options and nail down the final appearance – body type, face, hair and outfit. After some careful tweaking and final adjustments, exactly two months after UAP had enquired about a character being developed, we had a design UAP were happy with and ‘Max’ was born…

Max-Hands-On-Hips

Max – Max6mum Security brand ambassador

Max-Striking-A-Pose

Max-Headshots

In UAP’s initial email enquiry, they made a reference to the character being used at “trade shows, on packaging, trade and consumer magazine advertising and possibly radio and TV”. Therefore, as part of my final character presentation to UAP, I threw together a few example mockups of how an image of Max could be used on a point of sale mechanism, as a sticker and in magazine advert – basing these designs on design work I had produced for the Max6mum Security packaging. These mockups were really just an exploration of how Max could be potentially used but as the project progressed, these initial mockups became the design foundations for all the Max work that has been produced since. Testament to the visual strength of the Max6mum Security packaging and the core brand elements.

Trade-Brochure-Outside

Trade-Brochure-Inside

4 page product brochure

Magazine-Advert

Trade magazine ‘split’ advert

MAX-holding-a-poster

Max and one of his A2 posters

Only last month, Max made his first proper appearance here in the UK at the FIT Show at Telford International Centre. Between November 2012 and April 2103, I have been busy designing all the UAP Limited exhibition stands for the FIT Show as well as all the marketing material for the new Max6mum Security launch featuring Max. This has included: brochures, magazine adverts, posters, leaflets, popup stands, point of sale, stickers and masks.

Promotional-Material

In-store door hangers, notepads, stickers and cut-out masks

Leaflet-Holder-and-leaflet

Counter-top leaflet dispenser and leaflets