Archive for Poster Design

May
02

Le Bridge

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Le_Bridge_Logo

On July 5th, Le Tour de France makes it’s ‘Grand Départ’ here in Yorkshire. More importantly, on Sunday 6th July, the second stage of the event running from York to Sheffield makes it way through the Calder Valley, in particular Hebden Bridge.

I’d like to estimate how many spectators will be lining the streets or watching it on tv but I can’t – all I know is that it will be a lot. I’ve heard from multiple sources that Le Tour de France is the largest free sporting spectator event in the world. Throw in the fact that the last two winners of the yellow jersey are Brits and its easy to see why local communities are getting excited about the commercial prospect of Le Tour rolling through their village.

Le-Bridge-Page

Welcome to Hebden Bridge tourist guide

A couple of colleagues and myself here at the Hebden Bridge Town Hall decided to take on the responsibility of creating a TdF ‘brand’ for Hebden Bridge. The initial concept was to create a series of stickers, banners and posters that local businesses could display on their premises with the intention of making customers/visitors not only aware that TdF was coming to Hebden Bridge, but that Hebden is excited about TdF and is going to fully embrace the race when it arrives. We want people in and around Hebden to feel enthusiastic about the TdF and come to back Hebden Bridge to watch the race.

Le-Bridge-Survival-Pack

Business Survival Guide

There are very strict rules about who and how you can use the official TdF branding so we felt Hebden deserved its own identity. Already, lots of local organisations and businesses have started putting on events and promotions coinciding with TdF and we wanted a unifying brand for Hebden that could tie all these events together and eradicate any fragmentation.

Le-Bridge-Buttons

Selection of downloadable website buttons

Our proposal was to give window stickers, posters, banners, coasters and flags away to local businesses for free (people are more likely to engage with a cause if they don’t have to pay). Unfortunately, after a lot of hard work by my colleagues here at the Town Hall and myself, we were unable to raise sufficient funding to roll everything out in time for the all important bank holiday weekends of April and May – the perfect opportunity to make visitors to Hebden aware of the TdF. Therefore, apart from an appearance in the recently released ‘Welcome to Hebden Bridge’ tourist guide, Le Bridge is a digital only campaign. A website has been set up where local organisations and individuals can download digital collateral for their own use as well as printable PDFs of the poster templates.

Le-Bridge-Website

lebridge.co.uk website

Jan
23

Drive Safe – Distraction (2014)

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Socialite-6-Sheet

Ever since mobile phones first became popular, there has been a real problem with motorists using their phone while driving. In the early days, it was making and receiving phone calls. Then it was sending and receiving text messages. Now, with more sophisticated ‘smart phones’ on the market and always-on connectivity to social media apps and games, our mobile phones have a seemingly endless way of attracting our attention while we should be concentrating on the road.

The Drive Safe department of TfGM asked me to design the posters and online advertisements for their 2014 Distraction campaign.

Digital-Screen

Poster

The Drive Safe department of TfGM asked me to design a poster aimed at discouraging drink driving and drug driving. Various ideas were presented and Drive Safe chose the very simple yet effective ‘blurred STOP sign’ idea. This design was also used on a leaflets, beer mats and online banners.

Beermats

Leaflet

Online-Banners

Alternative-Design

Two of the alternative concepts that were presented to Drive Safe.

Nov
28

Drive Safe – Young Drivers

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Washroom-Panel-A3

The Drive Safe department of TfGM asked me to design a series of posters aimed at young drivers – in particular 17 to 25 year olds. Young drivers, in particularly boys, have a tendency to drive fast and reckless – whether it be showing off to their mates, racing to destinations, mimicking what they see on tv or merely the lack of experience behind the wheel. Figures show that young drivers are involved in the most accidents.

A design was required that would be used on posters at local cinemas, selected bars and clubs and online. Initial ideas used popular video games as inspiration, in particular games that glorify reckless driving and reward players for driving fast i.e. Grand Theft Auto and Need for Speed.

Street-Poster

Online-Banners

Ultimately, Drive Safe chose to use my ‘spoof movie poster’ as it was felt that not only would this work well at all the intended locations, but would also attract the attention of a much broader audience.

LeaveTheSpeed

Two of the alternative concepts presented to Drive Safe based on Grand Theft Auto and Need for Speed.

Nov
27

Drive Safe – Cyclists

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Be-Safe

The Drive Safe department of TfGM asked me to produce three separate design routes for key messages aimed at cyclists. The first requirement was a reminder to cyclists about the need to be highly visible to other road users, especially now we are approaching winter. This message would be displayed on bus shelter posters along main cycling routes in and around Manchester, in particular, along routes leading to and from the universities and colleges.

Respect-DoubleMPU

The second requirement was series of adverts and online banners reminding cyclists that red traffic lights apply to them as well as other road users. Cyclists are notorious for ignoring red lights and either mounting pavements or dodging through traffic to avoid stopping.

Share-The-Road

The final requirement was a local newspaper advert aimed at all road users. The core message is that cyclists have the same rights as motorists when using the roads. If cyclists and motorists can respect each other on the roads, then hopefully confrontations and accidents can be reduced.

Nov
27

Drive Safe – Distraction

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Newspaper-Advert

The Drive Safe department of TfGM asked me to produce designs for their Driver Distraction campaign. The core message was to make drivers aware of the possible consequences of using their mobile phones while driving.

Two design routes were used – for newspaper adverts, a motorist being inundated with phone alerts while for online adverts, small print adverts, digital 6 sheets, bus rears and fuel pump nozzles – text message conversations.

TakeCare-Hashtags

Digital-Screen

FuelPump-Nozzle

Online-advert

Online-Banners

Oct
31

Alice in Wonderland

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A5-Flyer-Front

Recently completed the design and illustration work on a range of marketing material for Role With It Productions’ upcoming performance of Alice in Wonderland. The promotional pieces include: tickets, program, flyers, posters, vinyl banners and social media graphics. Keep your eyes open for the vinyl banners in Hebden Bridge, Mytholmroyd and Todmorden.

The main focus of the artwork is on the Birchcliffe Centre – a magnificent old building that overlooks Hebden Bridge and is the actual venue for the production. We decided to make the Birchcliffe Centre the “Wonderland” in the hope that when the children (and adults of course) approach the building, it will feel like they are actually following Alice into Wonderland itself. Role With It Productions plan to decorate the outside of the Birchcliffe Centre and extend the Wonderland experience beyond the theatre space inside. This production of Alice is set in an industrial Hebden during the Victorian period and will have a very ‘steampunk’ feel.

A5-Flyer-Back

Here is Dig Yorkshire’s blurb:

Role With It Productions present a sparkling new twist on the Lewis Carroll classic Alice In Wonderland, adapted for the stage by Hebden Bridge writer Sian Murray. This magical family delight will be produced by the professional creative team behind ‘Nutcracker’ last year and will feature a junior cast from the Helen Wilman School of Dance. Follow Alice up the hill to the beautiful fairy lit Birchcliffe Centre and join us for the perfect treat this festive season.

Banner

Role With It’s adaptation of Alice in Wonderland will be showing in Hebden Bridge at the Birchcliffe Centre from the 14th – 28th December. Tickets are available from Innovation Gift Shop and online at Skiddle.com. £8 for adults and £6 for children.

Ticket

Jun
19

Memorable Years

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Personal project I have been meaning to do for years… pardon the pun.

I think it’s pretty obvious what the two years signify don’t you think?

Salford-31

New-York-08