Archive for Logos / Corporate Identity

May
02

Le Bridge

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Le_Bridge_Logo

On July 5th, Le Tour de France makes it’s ‘Grand Départ’ here in Yorkshire. More importantly, on Sunday 6th July, the second stage of the event running from York to Sheffield makes it way through the Calder Valley, in particular Hebden Bridge.

I’d like to estimate how many spectators will be lining the streets or watching it on tv but I can’t – all I know is that it will be a lot. I’ve heard from multiple sources that Le Tour de France is the largest free sporting spectator event in the world. Throw in the fact that the last two winners of the yellow jersey are Brits and its easy to see why local communities are getting excited about the commercial prospect of Le Tour rolling through their village.

Le-Bridge-Page

Welcome to Hebden Bridge tourist guide

A couple of colleagues and myself here at the Hebden Bridge Town Hall decided to take on the responsibility of creating a TdF ‘brand’ for Hebden Bridge. The initial concept was to create a series of stickers, banners and posters that local businesses could display on their premises with the intention of making customers/visitors not only aware that TdF was coming to Hebden Bridge, but that Hebden is excited about TdF and is going to fully embrace the race when it arrives. We want people in and around Hebden to feel enthusiastic about the TdF and come to back Hebden Bridge to watch the race.

Le-Bridge-Survival-Pack

Business Survival Guide

There are very strict rules about who and how you can use the official TdF branding so we felt Hebden deserved its own identity. Already, lots of local organisations and businesses have started putting on events and promotions coinciding with TdF and we wanted a unifying brand for Hebden that could tie all these events together and eradicate any fragmentation.

Le-Bridge-Buttons

Selection of downloadable website buttons

Our proposal was to give window stickers, posters, banners, coasters and flags away to local businesses for free (people are more likely to engage with a cause if they don’t have to pay). Unfortunately, after a lot of hard work by my colleagues here at the Town Hall and myself, we were unable to raise sufficient funding to roll everything out in time for the all important bank holiday weekends of April and May – the perfect opportunity to make visitors to Hebden aware of the TdF. Therefore, apart from an appearance in the recently released ‘Welcome to Hebden Bridge’ tourist guide, Le Bridge is a digital only campaign. A website has been set up where local organisations and individuals can download digital collateral for their own use as well as printable PDFs of the poster templates.

Le-Bridge-Website

lebridge.co.uk website

Jun
19

Taking it to the Max

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In June 2012, I was asked by UAP Limited to take their existing Max6mum Security branding and look at developing a range of box designs for their products. Due to large volume of products in the range, I focused on producing a very simple yet versatile design that could be easily applied to any size or shape of box. The predominately black design with bright yellow slash is not only bold and eye-catching, it also empowers the Max6mum Security brand and has given UAP a strong platform to build upon with future products added to the range.

Max6mum-Security-Chains

Max6mum-Security-Door-Viewers

Max6mum-Security-Hooks

Rolling on to September, I received one of those client emails that only comes along once in a while. UAP asked if I was up for designing a superhero type character to use alongside the Max6mum Security product range.

Design a superhero character? Pretty much the ideal brief.

The first stage of the design process was presenting the various ways the superhero character could appear. Would he or she be a cartoon character, a comic book character or 3D rendered character. Initial designs and styles were presented to UAP and a Pixar/Mr Incredible 3D rendered type character was chosen.

Max-development

Superhero development work

The next stage was to design and present character options and nail down the final appearance – body type, face, hair and outfit. After some careful tweaking and final adjustments, exactly two months after UAP had enquired about a character being developed, we had a design UAP were happy with and ‘Max’ was born…

Max-Hands-On-Hips

Max – Max6mum Security brand ambassador

Max-Striking-A-Pose

Max-Headshots

In UAP’s initial email enquiry, they made a reference to the character being used at “trade shows, on packaging, trade and consumer magazine advertising and possibly radio and TV”. Therefore, as part of my final character presentation to UAP, I threw together a few example mockups of how an image of Max could be used on a point of sale mechanism, as a sticker and in magazine advert – basing these designs on design work I had produced for the Max6mum Security packaging. These mockups were really just an exploration of how Max could be potentially used but as the project progressed, these initial mockups became the design foundations for all the Max work that has been produced since. Testament to the visual strength of the Max6mum Security packaging and the core brand elements.

Trade-Brochure-Outside

Trade-Brochure-Inside

4 page product brochure

Magazine-Advert

Trade magazine ‘split’ advert

MAX-holding-a-poster

Max and one of his A2 posters

Only last month, Max made his first proper appearance here in the UK at the FIT Show at Telford International Centre. Between November 2012 and April 2103, I have been busy designing all the UAP Limited exhibition stands for the FIT Show as well as all the marketing material for the new Max6mum Security launch featuring Max. This has included: brochures, magazine adverts, posters, leaflets, popup stands, point of sale, stickers and masks.

Promotional-Material

In-store door hangers, notepads, stickers and cut-out masks

Leaflet-Holder-and-leaflet

Counter-top leaflet dispenser and leaflets