Archive for Logos / Corporate Identity
North of Watford have been in business since 1984 and they were looking for a fresh, new look going in to their 30th year. Primary requirements were a new logo, business stationery and website makeover. The one thing North of Watford were keen to retain from their previous identity was the colour palette – cyan and black.
There is a certain degree of symmetry to the word ‘NOW’ which helped influence the creation of the NoW logo mark and the North of Watford logotypes.
It is very rare that a company’s acronym is actually a word, and in North of Watford’s case, ‘NOW’ is such a dynamic and forceful word in it’s own right. It seemed only right that this should be explored, expanded on and introduced in to their identity.
Below is a fun piece created for the North of Watford 30th birthday party.
On July 5th, Le Tour de France makes it’s ‘Grand Départ’ here in Yorkshire. More importantly, on Sunday 6th July, the second stage of the event running from York to Sheffield makes it way through the Calder Valley, in particular Hebden Bridge.
I’d like to estimate how many spectators will be lining the streets or watching it on tv but I can’t – all I know is that it will be a lot. I’ve heard from multiple sources that Le Tour de France is the largest free sporting spectator event in the world. Throw in the fact that the last two winners of the yellow jersey are Brits and its easy to see why local communities are getting excited about the commercial prospect of Le Tour rolling through their village.
Welcome to Hebden Bridge tourist guide
A couple of colleagues and myself here at the Hebden Bridge Town Hall decided to take on the responsibility of creating a TdF ‘brand’ for Hebden Bridge. The initial concept was to create a series of stickers, banners and posters that local businesses could display on their premises with the intention of making customers/visitors not only aware that TdF was coming to Hebden Bridge, but that Hebden is excited about TdF and is going to fully embrace the race when it arrives. We want people in and around Hebden to feel enthusiastic about the TdF and come to back Hebden Bridge to watch the race.
Business Survival Guide
There are very strict rules about who and how you can use the official TdF branding so we felt Hebden deserved its own identity. Already, lots of local organisations and businesses have started putting on events and promotions coinciding with TdF and we wanted a unifying brand for Hebden that could tie all these events together and eradicate any fragmentation.
Selection of downloadable website buttons
Our proposal was to give window stickers, posters, banners, coasters and flags away to local businesses for free (people are more likely to engage with a cause if they don’t have to pay). Unfortunately, after a lot of hard work by my colleagues here at the Town Hall and myself, we were unable to raise sufficient funding to roll everything out in time for the all important bank holiday weekends of April and May – the perfect opportunity to make visitors to Hebden aware of the TdF. Therefore, apart from an appearance in the recently released ‘Welcome to Hebden Bridge’ tourist guide, Le Bridge is a digital only campaign. A website has been set up where local organisations and individuals can download digital collateral for their own use as well as printable PDFs of the poster templates.
This bank holiday weekend, Hebden Bridge Town Hall will be hosting it’s first official Beer & Cider Festival.
Here is the Town Hall’s mouthwatering blurb about the festival…
Tantalise the tastebuds with hand crafted beers and the finest artisan cider and perry.
We know the best beers come from our local breweries using Pennine water to create a draft layered with character and flavour. We’ve invited Little Valley Brewery, Bridestones and Slightly Foxed to serve their selection of unique beers for your enjoyment.
For cider lovers there is a tremendous variety of hand crafted farmhouse cider and perry selected by the Real Cider Company.
The festival is running Saturday 3rd and Sunday 4th May, doors open at noon.
Shine was originally set up by TfGM as an initiative aimed at mangers within the business to help their employees improve at their job. An example of this would be for managers to encourage their staff to partake in development courses and learn new skills which would help them ‘Shine’ in their job.
To accompany the information that was sent to target managers, a ‘Shine Pack’ was also included that consisted of (tin of sweets, stickers, keyring torch and novelty mini shoe shine)
Designing business cards for a client? No problem.
Designing business cards for yourself? Now that’s a whole different ball game.
What design? What material? What finish? The possibilities are endless. More often than not, you can end up with a whole collection of ideas just gagging to be sent off to the printers. Therefore, when I decided to get some new cards done, I was faced with the task of nailing down an idea and print solution. Sometimes, you just need to pick a design and go with it. As for print finishes, the ever reliable online printers Moo.com had just the solution… their Luxe range.
Three 200gsm boards duplexed together (one red sandwiched between two whites) and 10 variations of the back design – very happy with the result.
Recently completed the brand design work for a new product from UAP Limited.
i-Plate is a brand new, state-of-the-art letterplate boasting many revolutionary features including: frameless design, a soft close mechanism, corrosion proof construction, a unique un-sprung hinge and a patent pending magnetic ‘click to close’ feature.
UAP Limited claim the i-Plate is “The most Innovative Letterplate in the World” and they wanted a product logo, packaging and advertisement design that reflected its target position in the market.
Recently completed the design work on a new logo for Revolve Fitness.
The logo is to accompany their new Kettlebell Cardio (KBC) training program. KBC is an innovative new group functional training program that incorporates fluid style kettlebell, cardio and dynamic core training. KBC’s unique results based training system allows you to track and develop your performance while the 45 minute format enables you to train smarter and at a higher intensity to develop your inner athlete.
Original sketch that the final logo was based on
The aim was to create an uncomplicated, fun and energetic logo that would appeal to both sexes. The logo needed to be versatile enough to work on clothing and fitness equipment as well as printed literature.
Branded ladies t-shirt
The Hebden Bridge Town Hall redevelopment has been open now for over 6 months and I think I’m right in saying that all the offices are now occupied. A friend of mine recently enquired about an office here and has been added to a waiting list. Makes me quite proud that I was one of the original tenants that signed up for an office while the redevelopment was still a car park.
Just before Christmas, I had a walk round the building and a sneaky peak in to everyone’s office – just to get an idea of who was here and what services they offered. It’s fair to say that apart from the odd business card ‘Blu Tacked’ to the door, it’s almost impossible to know who is who and what they do without knocking on and being neighbourly/nosey.
When I originally moved in to my office last August, door signage was a job I added to my ‘To Do’ list. But for one reason or another, it ended up being one of those jobs that never became a priority. That was until my office wander just before Christmas. I now decided it was time to take the initiative and deck out my door. I may not know what everyone else is up to but at least they’ll know whats going on behind my door. It also brings a welcome touch of colour to the corridor, something the owners of the building have felt quite positive about.
So far the response to the door vinyl has been fantastic. I’ve heard comments such as… “You’re the guy with THAT door”, and “I love your door, we want one”