Archive for Latest News
Personal project I have been meaning to do for years… pardon the pun.
I think it’s pretty obvious what the two years signify don’t you think?
Taking it to the Max
Posted by: | CommentsIn June 2012, I was asked by UAP Limited to take their existing Max6mum Security branding and look at developing a range of box designs for their products. Due to large volume of products in the range, I focused on producing a very simple yet versatile design that could be easily applied to any size or shape of box. The predominately black design with bright yellow slash is not only bold and eye-catching, it also empowers the Max6mum Security brand and has given UAP a strong platform to build upon with future products added to the range.
Rolling on to September, I received one of those client emails that only comes along once in a while. UAP asked if I was up for designing a superhero type character to use alongside the Max6mum Security product range.
Design a superhero character? Pretty much the ideal brief.
The first stage of the design process was presenting the various ways the superhero character could appear. Would he or she be a cartoon character, a comic book character or 3D rendered character. Initial designs and styles were presented to UAP and a Pixar/Mr Incredible 3D rendered type character was chosen.
Superhero development work
The next stage was to design and present character options and nail down the final appearance – body type, face, hair and outfit. After some careful tweaking and final adjustments, exactly two months after UAP had enquired about a character being developed, we had a design UAP were happy with and ‘Max’ was born…
Max – Max6mum Security brand ambassador
In UAP’s initial email enquiry, they made a reference to the character being used at “trade shows, on packaging, trade and consumer magazine advertising and possibly radio and TV”. Therefore, as part of my final character presentation to UAP, I threw together a few example mockups of how an image of Max could be used on a point of sale mechanism, as a sticker and in magazine advert – basing these designs on design work I had produced for the Max6mum Security packaging. These mockups were really just an exploration of how Max could be potentially used but as the project progressed, these initial mockups became the design foundations for all the Max work that has been produced since. Testament to the visual strength of the Max6mum Security packaging and the core brand elements.
4 page product brochure
Trade magazine ‘split’ advert
Max and one of his A2 posters
Only last month, Max made his first proper appearance here in the UK at the FIT Show at Telford International Centre. Between November 2012 and April 2103, I have been busy designing all the UAP Limited exhibition stands for the FIT Show as well as all the marketing material for the new Max6mum Security launch featuring Max. This has included: brochures, magazine adverts, posters, leaflets, popup stands, point of sale, stickers and masks.
In-store door hangers, notepads, stickers and cut-out masks
Counter-top leaflet dispenser and leaflets
Kettlebell Cardio (KBC)
Posted by: | CommentsRecently completed the design work on a new logo for Revolve Fitness.
The logo is to accompany their new Kettlebell Cardio (KBC) training program. KBC is an innovative new group functional training program that incorporates fluid style kettlebell, cardio and dynamic core training. KBC’s unique results based training system allows you to track and develop your performance while the 45 minute format enables you to train smarter and at a higher intensity to develop your inner athlete.
Original sketch that the final logo was based on
The aim was to create an uncomplicated, fun and energetic logo that would appeal to both sexes. The logo needed to be versatile enough to work on clothing and fitness equipment as well as printed literature.
Colour-coded kettlebells
Branded ladies t-shirt
Promotional imagery
Office Vinyls
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The Hebden Bridge Town Hall redevelopment has been open now for over 6 months and I think I’m right in saying that all the offices are now occupied. A friend of mine recently enquired about an office here and has been added to a waiting list. Makes me quite proud that I was one of the original tenants that signed up for an office while the redevelopment was still a car park.
Just before Christmas, I had a walk round the building and a sneaky peak in to everyone’s office – just to get an idea of who was here and what services they offered. It’s fair to say that apart from the odd business card ‘Blu Tacked’ to the door, it’s almost impossible to know who is who and what they do without knocking on and being neighbourly/nosey.
When I originally moved in to my office last August, door signage was a job I added to my ‘To Do’ list. But for one reason or another, it ended up being one of those jobs that never became a priority. That was until my office wander just before Christmas. I now decided it was time to take the initiative and deck out my door. I may not know what everyone else is up to but at least they’ll know whats going on behind my door. It also brings a welcome touch of colour to the corridor, something the owners of the building have felt quite positive about.
So far the response to the door vinyl has been fantastic. I’ve heard comments such as… “You’re the guy with THAT door”, and “I love your door, we want one”
Nutcracker
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Recently completed the design and illustration work on a set of promotional pieces for Role With It Productions’ upcoming performance of the Nutcracker. The promotional pieces included the usual… tickets, program, flyers, posters, vinyl banners, website banners and popup stands. Banners, posters and stands are currently visible around Hebden Bridge while tickets, flyers and colouring competition sheets have been distributed throughout the Calder Valley.
Here is Dig Yorkshire’s blurb:
Role With It Productions will take you on a magical journey this Christmas to the Land Of Sweets! In conjunction with the Town Hall, Hebden Bridge and the Helen Wilman School Of Dance, this musical play will transport you to a winter wonderland. Adapted from the original story by E.T.A Hoffman, this 200 year old tale begins on Christmas Eve and will be presented by a professional cast & creative team. The cast includes Timothy Richey, West End star of The Gruffalo.
Role With It’s adaptation of the Nutcracker will be showing in Hebden Bridge at the Waterfront Hall in the newly built extension to the Town Hall from the 8th – 22nd December. Tickets are available from the Town Hall Box Office or by ringing 01422 417300. £8 for adults and £6 for children.
The New Office – Part 2
Posted by: | CommentsFor the first time in a couple of weeks, there has been a break in the clouds and I’ve managed to get a few photographs of The Town Hall and the Creative Quarter.
Above – The Creative Quarter, the newly built extension to the Town Hall
Above – The Town Hall
Above – The Town Hall from over the bridge up St George’s Street
Above – The Waterfront Hall overlooking the River Calder
The Impact of Convergence on the Digital Economy
Posted by: | CommentsIs your business ready for the digital future?
Recently completed the design work on the latest Creative Calderdale event invite.
The main speaker at the next event is Frank Boyd, Director or the Creative Industries Knowledge Transfer Network.
Here’s Creative Calderdale’s blurp about the event:
Currently the Director of CIKTN, the Creative Industries Knowledge Transfer Network, Frank will deliver a talk on the impact of convergence on the digital economy, detailing the opportunities and challenges for creative businesses, and excitingly, will be announcing a new, government funded £1.8 million competition.
Pushing creative and technical boundaries since 1989, Frank has been bringing together leading experts from across the film, TV and interactive media sectors, to explore new ways to produce compelling, convergent and transmedia content.
He has worked in both the public and private sector, and has acted as producer, funder and trainer on a series of innovative, creative and economic programmes across the arts, broadcast and education, and in the UK, Europe, the US and Australia.
Now supporting the UK creative industries, particularly in the area of emerging technologies, through his leadership of CIKTN (which is funded by the UK government agency Technology Strategy Board) Frank will be offering £1.8 million to developers in a series of competitions and feasibility projects and his talk will include more information about this and offer guidance on how to access these funds.
The Creative Calderdale event is being held at the Elsie Whiteley Innovation Centre, Halifax on Thursday 4th October 2012. The events starts at 6pm. Contact Ha Smith at Creative Calderdale for more information.
New Office
Posted by: | CommentsKreative Bomb has moved!
As of the beginning of August, I’ve been working out of my new office in Hebden Bridge.
Situated in the newly built extension of the Town Hall called The Creative Quarter, at long last, I now have more than enough space to entertain clients and collab with friends.
The Creative Quarter offers permanent office space as well as temporary ‘hot desking’ facilities for those just fancying a change of scenery. Conferencing and board room facilities are available for tenants as well as plenty of exhibition space for those wanting to display their talents to fellow residents and members of the public.
My contact details are still the same but if you fancy popping in for a brew, The Town Hall is situated on St George’s Street, Hebden Bridge, West Yorkshire.
Pictures, and more furnishing to arrive soon.
Recommended Agency Register (RAR)
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Many thanks to the clients who recently gave positive recommendations to RAR regarding Kreative Bomb Limited.
In case you are wondering who the Recommended Agency Registry is, here is a bit of insightful copy I lifted off their website:
“Recommendedagencies.com is an online sourcing tool for marketing and procurement professionals. Using an online research process we tap into the power of the marketing community to find out which agencies come recommended.”
Initially, what this means is I can now display their logo on my website/email/letterhead – almost like a badge of honour. The plan then is to become a fully paid-up member of RAR and hopefully capitalise on the great networking and referral functions they offer members.
Safe Collections
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Recently completed the design work on a new logo and icon for a UK and International Debt Collection agency called Safe Collections.
Safe Collections were previously trading under the name Credit Safe and already had a database of clients in place who were familiar with their existing brand identity. Therefore, we decided to retain but evolve a core element of their previous logo – the golden padlock.
With this logo (and many others in my portfolio), the typographic treatment used within the logo has been created entirely from scratch. In this instance, I started out be designing a series of simple, yet highly graphically padlock motifs. Once I had a motif I was comfortable with, I set about creating the required typographic characters based on the geometric creation of the padlock. Not only does this provide a fundamental connection between the main graphic and the typeface, it also ensures the logo is truly bespoke.
