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Jan
23

Drive Safe – Distraction (2014)

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Socialite-6-Sheet

Ever since mobile phones first became popular, there has been a real problem with motorists using their phone while driving. In the early days, it was making and receiving phone calls. Then it was sending and receiving text messages. Now, with more sophisticated ‘smart phones’ on the market and always-on connectivity to social media apps and games, our mobile phones have a seemingly endless way of attracting our attention while we should be concentrating on the road.

The Drive Safe department of TfGM asked me to design the posters and online advertisements for their 2014 Distraction campaign.

Digital-Screen

Nov
28

Drive Safe – Winter Driving

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Leaflet-Front

The Drive Safe department of TfGM asked me to design a leaflet that will be handed out round Manchester to motorists. The leaflet provides information about driving in wintery conditions i.e. the risks on the road and making sure your car is prepped for winter.

Leaflet-Back

Drive Safe provided me with all the facts and stats and the first reaction was to create a leaflet focusing on just a handful of the major details. But after reviewing the information, it was obvious that ALL the information was vitally important so the leaflet really need to include all the facts Drive Safe had provided. The goal therefore was to display all the information on an A5 leaflet in a way that motor vehicle owners would engage with and absorb instead of tossing straight in to the bin.

Winter-Driving

Poster

The Drive Safe department of TfGM asked me to design a poster aimed at discouraging drink driving and drug driving. Various ideas were presented and Drive Safe chose the very simple yet effective ‘blurred STOP sign’ idea. This design was also used on a leaflets, beer mats and online banners.

Beermats

Leaflet

Online-Banners

Alternative-Design

Two of the alternative concepts that were presented to Drive Safe.

Nov
28

Drive Safe – Young Drivers

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Washroom-Panel-A3

The Drive Safe department of TfGM asked me to design a series of posters aimed at young drivers – in particular 17 to 25 year olds. Young drivers, in particularly boys, have a tendency to drive fast and reckless – whether it be showing off to their mates, racing to destinations, mimicking what they see on tv or merely the lack of experience behind the wheel. Figures show that young drivers are involved in the most accidents.

A design was required that would be used on posters at local cinemas, selected bars and clubs and online. Initial ideas used popular video games as inspiration, in particular games that glorify reckless driving and reward players for driving fast i.e. Grand Theft Auto and Need for Speed.

Street-Poster

Online-Banners

Ultimately, Drive Safe chose to use my ‘spoof movie poster’ as it was felt that not only would this work well at all the intended locations, but would also attract the attention of a much broader audience.

LeaveTheSpeed

Two of the alternative concepts presented to Drive Safe based on Grand Theft Auto and Need for Speed.

Nov
27

Drive Safe – Cyclists

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Be-Safe

The Drive Safe department of TfGM asked me to produce three separate design routes for key messages aimed at cyclists. The first requirement was a reminder to cyclists about the need to be highly visible to other road users, especially now we are approaching winter. This message would be displayed on bus shelter posters along main cycling routes in and around Manchester, in particular, along routes leading to and from the universities and colleges.

Respect-DoubleMPU

The second requirement was series of adverts and online banners reminding cyclists that red traffic lights apply to them as well as other road users. Cyclists are notorious for ignoring red lights and either mounting pavements or dodging through traffic to avoid stopping.

Share-The-Road

The final requirement was a local newspaper advert aimed at all road users. The core message is that cyclists have the same rights as motorists when using the roads. If cyclists and motorists can respect each other on the roads, then hopefully confrontations and accidents can be reduced.

Nov
27

Drive Safe – Distraction

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Newspaper-Advert

The Drive Safe department of TfGM asked me to produce designs for their Driver Distraction campaign. The core message was to make drivers aware of the possible consequences of using their mobile phones while driving.

Two design routes were used – for newspaper adverts, a motorist being inundated with phone alerts while for online adverts, small print adverts, digital 6 sheets, bus rears and fuel pump nozzles – text message conversations.

TakeCare-Hashtags

Digital-Screen

FuelPump-Nozzle

Online-advert

Online-Banners

Apr
30

World Cup Universe

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Just completed the design work on a couple of magazine adverts for ispective.

They are releasing an iPhone/iPod Touch app aimed at football fans which contains an encyclopaedic knowledge of every thing World Cup based i.e. “every tournament, every match, every team, every manager, every player, every goal and much more.”

The ‘universe’ advert is due to appear in the next issue of World Soccer magazine. The ‘stadium’ advert is appearing in the next issue of FourFourTwo.

Update: World Cup Universe is now available for download for your iPhone, iPod Touch, iPad. Download it here. Follow it on Twitter here.