Archive for Advertisement
Ever since mobile phones first became popular, there has been a real problem with motorists using their phone while driving. In the early days, it was making and receiving phone calls. Then it was sending and receiving text messages. Now, with more sophisticated ‘smart phones’ on the market and always-on connectivity to social media apps and games, our mobile phones have a seemingly endless way of attracting our attention while we should be concentrating on the road.
The Drive Safe department of TfGM asked me to design a poster aimed at discouraging drink driving and drug driving. Various ideas were presented and Drive Safe chose the very simple yet effective ‘blurred STOP sign’ idea. This design was also used on a leaflets, beer mats and online banners.
Two of the alternative concepts that were presented to Drive Safe.
The Drive Safe department of TfGM asked me to design a series of posters aimed at young drivers – in particular 17 to 25 year olds. Young drivers, in particularly boys, have a tendency to drive fast and reckless – whether it be showing off to their mates, racing to destinations, mimicking what they see on tv or merely the lack of experience behind the wheel. Figures show that young drivers are involved in the most accidents.
A design was required that would be used on posters at local cinemas, selected bars and clubs and online. Initial ideas used popular video games as inspiration, in particular games that glorify reckless driving and reward players for driving fast i.e. Grand Theft Auto and Need for Speed.
Ultimately, Drive Safe chose to use my ‘spoof movie poster’ as it was felt that not only would this work well at all the intended locations, but would also attract the attention of a much broader audience.
Two of the alternative concepts presented to Drive Safe based on Grand Theft Auto and Need for Speed.
The Drive Safe department of TfGM asked me to produce three separate design routes for key messages aimed at cyclists. The first requirement was a reminder to cyclists about the need to be highly visible to other road users, especially now we are approaching winter. This message would be displayed on bus shelter posters along main cycling routes in and around Manchester, in particular, along routes leading to and from the universities and colleges.
The second requirement was series of adverts and online banners reminding cyclists that red traffic lights apply to them as well as other road users. Cyclists are notorious for ignoring red lights and either mounting pavements or dodging through traffic to avoid stopping.
The final requirement was a local newspaper advert aimed at all road users. The core message is that cyclists have the same rights as motorists when using the roads. If cyclists and motorists can respect each other on the roads, then hopefully confrontations and accidents can be reduced.
Recently completed the brand design work for a new product from UAP Limited.
i-Plate is a brand new, state-of-the-art letterplate boasting many revolutionary features including: frameless design, a soft close mechanism, corrosion proof construction, a unique un-sprung hinge and a patent pending magnetic ‘click to close’ feature.
UAP Limited claim the i-Plate is “The most Innovative Letterplate in the World” and they wanted a product logo, packaging and advertisement design that reflected its target position in the market.
Just completed the design work on a couple of magazine adverts for ispective.
They are releasing an iPhone/iPod Touch app aimed at football fans which contains an encyclopaedic knowledge of every thing World Cup based i.e. “every tournament, every match, every team, every manager, every player, every goal and much more.”