Archive for March, 2014

Mar
20

Welcome to Hebden Bridge

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The Hebden Bridge Partnership is the ‘town team’, concerned with initiatives to make the town a better place to live, work, shop and enjoy its leisure facilities.

The Partnership recently identified that Hebden Bridge does not have its own publicity leaflet that promotes what’s on in Hebden or talk about its main attractions. Therefore, in collaboration with Hebden Royd Town Council, funding was made available to get an initial run of 20,000 12 page leaflets produced in time for the Easter/Bank Holiday season. These leaflets are to be distributed across Yorkshire, Lancashire and through Hebden Bridge’s own Tourist Information Centre.

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The leaflet starts off with a brief introduction to Hebden Bridge and it’s history. The second ‘spread’ lists a selection of the top attractions and things to do while in the town. The final spread on the inside of the leaflet features a detailed map of the town. On the reverse side of the leaflet, a spread is dedicated to listing the major events happening in and around Hebden Bridge in 2014 accompanied by photographs from previous year’s events and festivals. Le Bridge is a feature page promoting the Tour de France and its arrival in the town on the 6th July. A single page covers eating, drinking and shopping in Hebden while the back page provides information on travel and accommodation.

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Regarding the design of the leaflet, The Partnership were very keen to use the ‘official’ Hebden Bridge font on the cover to keep it consistent with other local-interest literature produced around the town. What really brings this leaflet to life is the photography used throughout. We were very fortunate that local photographers provided these images for free and all deserve a special mention – without them this leaflet would not have possible.

Front cover photography by Aidan Zealley
Main photography by Rory Prior
Additional photographs provided by BluPlanetPhotography , Nick Sheilds, David Taylor and Jonathan Robertson
Map produced by cartographer Simon Platt
Leaflet printed by Lambert Printers