Recently completed the design work on a series of key promotional pieces for HEROtsc’s internal recruitment drive.
HEROtsc operate a number of call centres around the UK and wanted to step up recruitment by asking current employees to ‘recommend a friend’ to apply for a job with HEROtsc – a Future Hero if you will.
Requirements were to design a pair of humorous superhero characters who would be the face of this campaign and appear on all the related printed material – internal emails, leaflets, posters, popup banners etc.
Initially there was a competition to name the characters – the chosen names being Dexter and Penelope. Then there was the rollout of leaflets and posters to promote the ‘Recommend a Future Hero’.
My final task was to provide HEROtsc with a selection of library images of the two characters for their own internal use.
Leaflet & Poster
Life-size popup stands for the reception areas of the call centres
Selection of library images provided to the client for their own internal use.